just monkeying around…
February
24th

by LeO on 2011-02-24

Business is tough. Competition is brutal. The vast majority of small businesses fail within their first year of existence. You have to stand out in this crowd, think outside of the box.

So much pressure… It’s making me hungry. Guess what… Here’s an idea – make my business card edible!

Of course I will have to solve a minor conundrum – how on Earth will they contact me if they eat my business card? Oh, well, I’ll figure something out.

Behold! I present you a three-course gourmet meal cooked up entirely with edible business cards.

1. Appetizers

Of course, the Japanese…  Arigatou Co., Ltd., a company specializing in the sale of laser-etched food products, offers “Taberu Me” edible business cards printed on peanuts.

Taberu Me cards are created using Arigatou’s high-grade CO2 laser engraver nicknamed “Shiawase-kun,” which can etch up to 700 characters per second on hard organic materials like beans, nuts, rice and pasta and which has been optimized to print clean-looking logos, names and telephone numbers on the irregular surfaces of peanut shells.

Product name… Taberu means “eat” and Me could be an abbreviation of meishi (“business card”). Unless it’s just “me” in English. “Eat me” may not necessarily be the message you want to convey to your new business partner at the first meeting. Regardless, a set of 150 Taberu Me cards costs 5,800 yen (around $50), which is mere peanuts considering the lasting impression you will make on your new counterparts.

2. Main course

It’s the dog-eat-dog world out there, my carnivores! $29.95 for 4 cards.

When meat meets lasers… Epic. No, I don’t want fries with that.

I would LOVE to exchange cards with PETA president Ingrid E. Newkirk. Just to see her face when I hand her a piece of beef jerky laser-etched with my name.

3. Desserts

Cookies. A sweet way to get the word out about your business. Graham crackers enrobed in Belgian white chocolate and decorated with a 100% edible image of your business card. 12 for $3.05

Chocolate. Enough said.

What the heck… More cookies.

Made for a bakery located in Mumbai, as wisely suggested on the thing itself. The cards are baked fresh every 10 day or so and then passed around at local cafes & delis to snack on and promote the bakery.

4. Still hungry?

For you adventurous eaters out there. Devour a card made of… no none knows what.

February 24th, 2011 at 3:09 pm
2 Responses to “Business Lunch?”
  1. 1
    David Christian-Woodruff Says:

    Whilst on face value I would say that it’s a crazy idea to hand out edible cards as, like you said, how will people get in contact?

    Thinking about it a little more though, what better way is there to make yourself stand out and be remembered than to hand people food as a means of getting in touch! Some of the examples above are innovative, creative and personal, something which so many other business cards fail to be.

    A particular favourite of mine is the Beef Jerky ‘card’ as it is so particular to the Adventure Training theme as something soldiers might actually have when in combat. Even down to the more simplistic Bombay Bakery which is perhaps a little less radical, it still promotes the business in a unique way that will be remembered.

  2. 2
    Hendrika van Aardt Says:

    I love your blog. We are starting with a business making personalized chocolates and one of the things we are looking at is chocolate business cards. We are also considering chocolate invitations cards, so, I found this post very interesting. I will have to look into the price of a mold, such as you are using.